Jian Mian
A 12-page bilingual menu for Jian Mian, planned from page structure and food categories to set meals and house signatures.
The design approach
- Page planning
- Organise 12 pages around breakfast, house signatures, noodles and rice, dim sum, and drinks, with a clear reading flow.
- Content hierarchy
- Align bilingual names, prices and food photos consistently, making sets and house favourites easier to find.
- Visual consistency
- Carry forest green, signature red and golden yellow across the menu, with considered photo crops and basic background cleanup.
01 — Breakfast
Clear sets. Easy choices.
02 — House signatures
House favourites, brought into focus.
A colour story
Forest green, golden yellow and signature red, throughout the menu.
#1D4A3A
Forest green
#E7C341
Golden yellow
#C5212A
Signature red
#1A1A1A
Ink
#FFFFFF
Paper
03 — Noodles & rice
More choice, thoughtfully organised.
04 — Dim sum & porridge
A brighter page for comforting favourites.
05 — Beverages
Hot or cold, easy to find.
One booklet. A consistent visual language.
Menu scenes are illustrative mockups.